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Job Details

Digital Content Manager

Company name
James Hardie Inc.

Chicago, IL

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Marketing Manager - Content Marketing

At James Hardie Building Products, we are looking for people who are Smart, Driven, and Real. 

We hire leaders and innovators - not employees or staff. James Hardie is a $2B WORLD LEADER in fiber-cement building products and technology, and our success and quality of our products is attributed to the talent of our people. We manufacture durable, beautiful building material products for the residential and light commercial markets.


Position Summary

The Marketing Manager - Digital Content Marketing is responsible for driving James Hardie's digital content strategy and execution, and will oversee the development, distribution and measurement of all digital content marketing efforts. 


Responsibilities will include: support and contribute to the planning and development of James Hardie's digital strategy, manage all content creation efforts for website, email, social media, blog, partner content, videos, etc., while ensuring content reflects and furthers the James Hardie brand.  


The incumbent will manage internal and external content contributors, and frequently work with stakeholders across departments, including segment and sales management, and legal teams.  The role is based in Chicago, IL and will report to the Sr. Marketing Manager - Digital.


Essential Duties and Responsibilities

*Develop and oversee editorial calendar, and ensure alignment to content marketing strategy & brand voice *Support day-to-day management of content creation and distribution, including timely production of blog, website, email, native, and video content *Serve as the final content gatekeeper to ensure editorial best practices and brand alignment are maintained at the highest standard *Manage James Hardie's content management system (Kentico) to publish website content across sites *Manage SEO strategy and execution, including content optimizations, SEO platform oversight and reporting *Work with internal staff and outside vendors to ensure content projects are executed on time and within budget *Prepare, analyze and communicate performance reporting, including recommendations for ongoing improvements, opportunities, and competitive insights *Oversees project prioritization and allocation of team resources (time, people, and investment).  Establish, build, and maintain relevant internal and external relationships

The position responsibilities outlined above are in no way to be construed as all encompassing.  Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.


Supervisory/Lead Responsibilities:

Although this position does not have direct reports currently, the Marketing Manager needs to demonstrate leadership qualities in order to be considered for promotion.

Career path of this position is Sr. Marketing Manager.



*Education & Experience: Bachelor's degree required (MBA preferred) *5-7+ years of successful related experience *Specific work experience in marketing, advertising, project management, written communications, and documentation management are highly desirable


*Experience writing, editing and creating digital and social content *Editorial mindset with content management experience *Experience independently developing marketing strategies *Ability to analyze and present content and social performance *Experience with Google Analytics, content management platforms, top social platforms *Familiarity with SEO best practices; experience with SEO management platforms a plus *Excels at both leadership of and participation in cross-functional relationships *High level of motivation with the ability to operate as an individual and team contributor *Strong project management skills and attention to detail *Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook



James Hardie is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, among other things, or as a qualified individual with a disability. Equal Employment Opportunity is the law.

Company info

James Hardie Inc.
Website :

Company Profile
Our operations encompass the United States, Australia and New Zealand. James Hardie® Building Products are also now available in Asia, with a manufacturing plant in the Philippines; in Europe, our operations are headquartered in Amsterdam. In every country in which we operate, our goal is to remain at the forefront of the fiber-cement industry, capitalizing on our global leadership in products, manufacturing and technology for both new home construction and remodeling. Innovation is vital to maintaining our pre-eminent position in the fiber-cement industry. Consequently, we invest heavily in research and development, with a special emphasis on product quality and production efficiency to develop durable and low maintenance siding products and backerboard. Corporate Information James Hardie Industries plc (JHIplc) was created in October 2012, after shareholders voted to accept a unanimous recommendation by the board of James Hardie Industries SE to restructure the company and establish a new parent company (JHIplc) incorporated in Ireland. The new structure is designed to position the company for further international growth, and generate higher returns for shareholders than were possible under the previous structure. James Hardie Industries plc now heads the James Hardie group of companies, with operations around the world. The predecessor of these modern companies was established more than 100 years ago, in 1888, when the enterprising young James Hardie left his family´s tannery business in Scotland and immigrated to Melbourne, Australia, in search of new opportunities. Capitalizing on his experience, James started a business, importing oils and animal hide tanning products. The second major figure in the company´s history, Andrew Reid, was born on January 24, 1867, near Linlithgow in Scotland. He knew James Hardie and maintained contact from Glasgow, where he worked as a shipping clerk. Encouraged by prospects in Australia, Andrew arrived in Melbourne in March 1892 and soon after joined James Hardie´s business, becoming a full partner in 1895. Andrew Reid was outgoing, energetic and visionary, and his talents combined well with Hardie´s sound commercial judgement. James Hardie retired in 1911 and sold his half of the business to Andrew Reid, whose family led the expanding business from 1911 until 1995, when his grandson John B. Reid retired. A publicly-owned company, James Hardie Industries Ltd, was listed on the Australian Stock Exchange in 1951. In the following years, the company built up a diverse portfolio of building and industrial products businesses. In the mid 1980s, James Hardie pioneered the development of fiber-cement technology, and began designing and manufacturing a wide range of fiber-cement building products that made use of the benefits that came from the product´s durability, versatility and strength. Using the technical and manufacturing expertise it developed in Australia, James Hardie Inc. expanded its operations to become a world-leading, specialized, high-technology manufacturer of a wide range of fiber-cement building materials.

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