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Engagement Editor

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Stanford, CA
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Job Description:

Stanford University

Engagement Editor

Job Number: 77541

The John S. Knight (JSK) Journalism Fellowships is an international program at Stanford University that champions innovators and entrepreneurs as they reinvent journalism.

Reporting to the managing director, editorial and operations, the engagement editor will manage the fellowship program's social media channels and lead efforts to tell the story of the program's work based on four themes that define its mission for journalism:

Challenging misinformation and disinformation.

Holding the powerful accountable.

Eradicating news deserts and strengthening local news.

Fighting bias, intolerance and injustice.

The engagement editor will recommend, implement and refine strategies that promote effective digital delivery of content by JSK staff, fellows and partners to target audiences. The editor will be responsible for tracking analytics and compiling regular reports on audience engagement that help inform digital strategy. Key to this role is to engage JSK's community on social media platforms such as Facebook, Instagram, LinkedIn and Twitter to increase the audience for JSK-related content and generally expand awareness of the JSK Fellowships in the digital world.

Other responsibilities will include researching and creating original articles, photos, videos and graphics; creating and executing email campaigns; and covering JSK internal and external events.

Questions for the Applicant

Please submit answers to the following questions as part of your cover letter:

What are the top trends in digital marketing that you believe will most affect the JSK Journalism Fellowships in the coming year?

Describe a social media campaign that you successfully led. What was its impact and what metrics did you use to measure success?

Based on JSK's public social media profiles, what do you see as the strengths and weaknesses of the program's current outreach efforts?

Please apply by Feb. 5, 2018.

Core Duties

Recommend and execute marketing strategies to meet business objectives.

Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.

Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).

Oversee design and production of marketing materials from inception to deployment.

Conduct market research, including competitive benchmarking, and analyze campaign/program/ service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.

Assess market opportunities and track market trends. Recommend marketing improvements based on findings.

Plan and execute events to support marketing objectives.

Manage vendors/consultants on specific projects.

Manage project/program budget(s) and coordinate invoice processing.

May oversee interns and other contingent staff; provide staff training.

Other duties may also be assigned

Education & Experience

Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience.

Knowledge, Skills and Abilities

Previous experience in product, program and/or services marketing.

Ability to drive cross-functional groups toward a common goal.

Experience with project management and the ability to manage multiple projects simultaneously.

Understands how to implement integrated marketing programs across channels including digital and print.

Experience with market research and data analysis.

Demonstrated problem solver.

Excellent written and oral communication and presentation skills.

Additional Preferred Skills

Deep understanding of journalism, journalism ethics and trends in the industry.

Superior skills in using multimedia software, such as Adobe InDesign, Adobe Photoshop, WordPress and Final Cut Pro.

Experience in using email marketing software, such as MailChimp, and managing marketing lists.

Mastery of social media platforms, such as Facebook, Instagram, LinkedIn and Twitter, and analytics tools, such as Buffer, that measure engagement on those platforms.

Ability to quickly master other tools necessary for effective strategic communications.

Experience with digital marketing and data analysis, including paid social media campaigns.

Experience with implementing effective outreach programs across multiple channels.

Familiarity with Google Docs and Google Drive.

Comfort with working in a Mac environment.

Physical Requirements

Constantly perform desk-based computer tasks.

Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.

Occasionally grasp forcefully, writing by hand.

Rarely sort/file paperwork.

* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.

Working Conditions

Occasional work on evenings and weekends.

Work Standards

Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.

Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.

Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, ****

Final offers of employment are contingent upon successful completion of national criminal background check, national sex offender registry search and, where applicable, driving record.

Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

Job: Marketing

Location: School of Humanities and Sciences

Schedule: Full-time

Classification Level:

To be considered for this position please visit our web site and apply on line at the following link: ****

Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

Copyright 2017 Jobelephant.com Inc. All rights reserved.

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Company info

Stanford University.
Website : http://www.stanford.edu/

Company Profile
In 1876, former California Governor Leland Stanford purchased 650 acres of Rancho San Francisquito for a country home and began the development of his famous Palo Alto Stock Farm. He later bought adjoining properties totaling more than 8,000 acres. The little town that was beginning to emerge near the land took the name Palo Alto (tall tree) after a giant California redwood on the bank of San Francisquito Creek. The tree itself is still there and would later become the university's symbol and centerpiece of its official seal.

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