Web Content Manager
Basic Job Information
Washington, District of Columbia
Vectors Client is seeking a Senior Web Content Manager for its Washington, DC office! This position is housed within the Marketing and Communications department and will report to the Associate Director of Web and Editorial Content. The Senior Web Content Manager will be responsible for developing and implementing the content strategy and deliverables for the Progress Report website-an online destination that brings a Latino focus to state and national education issues. This role requires a mix of intense content know-how, great web productions skills, and strong familiarity with education issues.
As the main content lead, the Senior Manager will lead the development of the Progress Report website's content strategy and implementation through digital tactics to:
Strengthen the content of Progress Report
Frame and amplify pressing education topics relevant to the Latino community
Increase traffic to the website and collaborate with Client's social media team for cross-promotion in social media channels
Create content for social real-time influencer engagement opportunities
Support strategies for Client's leadership activities relevant to Progress Report
Connect the organization's offline and online education advocacy work
Highlight the work and voices of Affiliates, Client program participants, and partner organizations Client offers a collaborative, team-based environment that fosters a culture of ideas and debate.
We approach our work from multiple perspectives and methods, understanding both the specific issues and the larger interrelated systems. The Senior Web Content Manager will work closely with individuals across the organization's components, in addition to working with local Affiliates, to source, brainstorm, and create original multi-format content that informs, connects with, and ultimately motivates and engages our audience to get informed and take action.
Develop and implement a year-long digital content strategy with measurable and attainable goals.
Collaborate with other departments, in-house experts, and external partners to create an effective content production and approval process.
Track content against a calendar of internal and external education-related events in states and nationally; and against other important dates and timelines for education policy and advocacy.
Arrange for coverage of Client education events to create original content for Progress Report and Client digital channels.
Manage day-to-day operations and serve as editor for the Progress Report website.
Identify relevant topics and develop simple, easy-to-understand, user-friendly content, while employing good search engine optimization (SEO) techniques.
Assign and edit feature-length stories and photos with revolving deadlines to external collaborators as needed.
Co-write and help produce graphic and video content for Progress Report, which can also be leveraged for Client's main website and social platforms as appropriate.
Work with external technical and/or web developer vendors as needed.
Assist in the development of additional digital and social content as necessary.
Manage website's content and assets and identify content that can be cross-promoted on Client's other web properties and digital channels.
Plan and implement organic and paid content promotion tactics.
Analyze and report on key performance indicators to determine content effectiveness.
Bachelor's degree preferred with at least five to seven years of experience creating dynamic story-based materials, and developing and executing digital strategies and web content.
Creative thinker who can conceptualize content with a good eye for detail.
Strong understanding of advocacy and grassroots organizing and the use of digital media as a creative tool for engaging and motivating target groups to take action.
Experience with online and social tools, blogging, social networking, and online campaigns.
Proficiency with content management systems, preferably WordPress.
Basic/intermediate knowledge of HTML/CSS preferred.
SEO knowledge preferred.
Demonstrated ability to generate creative, well-designed web, mobile, or social content
Ability to convert complicated materials into consumer-friendly content.
Ability to work on multiple projects simultaneously.
Strong interpersonal skills and the ability to work both individually and as part of a team.
Shows initiative and is able to work under tight deadlines with minimal supervision.
Excellent communication skills, both oral and written.
Bilingual (English/Spanish) a plus.
Familiarity with the Latino community, and education and social justice issues impacting Latinos.
Vector Talent Resources is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age or genetic information.