Weber Shandwick, Inc
Description We\u2019re seeking a Senior Copywriter to help craft strategically focusedand surprising creative concepts and content. Candidates must have a passionfor marketing, and your experience must include developing and executing in digitaland social media but also span print, television, experiential, or other facetsof communications. If you join our team, you are not joining a traditional PR firm \u2013 instead, youhave potential to do work that spans digital, video production, social mediacontent, tech, product\/program naming, branding, unexpected launch ideas thatdrive conversation and engagement, celebrity driven campaigns, and theoccasional TV campaigns, print, and OOH.\u00a0 If there's a medium that gets people engaged in our brands\u2019 stories, we play inthat space. We look for well-rounded, immersive creators who are able to adaptto any platform or media to tell a great story.\u00a0 What Do You Do?\u00a0 No matter thetopic, you\u2019re able to put it into words that make it real. You bring freshthinking, elevated creativity and great ideas to every assignment. You\u2019ll work withina creative team and collaborate actively with account managers and strategiststo produce campaigns from conception to completion. You can jugglemultiple projects simultaneously and be open to feedback and adapting todirection (while confidently outlining the rationale and choices that back yourwork). You noticegrammatical errors or spelling mistakes everywhere \u2026 maybe even in this jobposting. If we tell you there aren\u2019t any that still won\u2019t stop you fromlooking. You\u2019ll participatein client meetings, creative brainstorms, new business, and agency development. You\u2019re ResponsibleFor\u00a0 Helping driveoverall creative direction on key clients. Crafting overallcampaign messaging direction and maintaining consistency. Writing short andlong-form copy including concept manifesto, digital\/social copy, video script, pitchdocuments and a range of campaign support material. Adhering tomultiple brand voices, often in the same day, to ensure consistency. Reporting to aCreative Director but as part of a larger creative team, which includes workingwith designers and visual artists. Mentor juniorwriters. Handling large anddangerous wild animals. Reading to thevery end of a document and recognizing when something doesn\u2019t seem right. Qualifications Qualifications Basic Qualifications 4-6 years ofexperience working as a copywriter\/senior copywriter Native Chinesespeaker and bi-lingual (Mandarin and English) Media-agnosticconceptual creative thinker and storyteller Passionate aboutcreating world-class creative Strong understandingof the best practices on social platforms and social media experience to createcompelling and sharable content that consumers will want to engage in. The ability tofamiliarize yourself quickly with client\u2019s brand voice- and the range to writeauthentically for a diverse audience and a wide variety of brand types The ability tojuggle multiple projects at the same time Additional Qualifications An awesome,flexible and entrepreneurial attitude. Curious about what\u2019snext in the world. A drive to createbreakthrough work. About Weber Shandwick Weber Shandwick is a leading global integratedcommunications agency and the most awarded PR firm in Cannes Lions 2016. WeberShandwick China has 360 consultants and 100 digital experts across offices inBeijing, Shanghai and Guangzhou. Weber Shandwick China has a network of high profileclients like Nike, Mercedes-Benz, MasterCard, Nestle, GSK and Victoria\u2019sSecret.
Weber Shandwick, Inc